XY Logo

Why I'm Building for the Overlooked Majority of Healthcare

Sam De Brouwer

Sam De Brouwer

CEO & Co-Founder

November 10, 2025

Reading Time6 mins

Why I'm Building for the Overlooked Majority of Healthcare

The last eight months have been wild.

What we've accomplished at XY.AI Labs in the past year has been remarkable.


  • Launched our secure, compliant agentic AI platform with our first suite of AI agents.
  • Built a world-class team with proven success in healthcare and AI.
  • Onboarded our first customers, with ROI already visible in days.
  • Filed two patents, including our innovative Browser Agent.
  • Secured $350,000 USD in Google Cloud credits through their startup program.
  • Raised a $3 million seed round.

Our mission is simple and profound: to give healthcare teams back the gift of time, so they can focus on what matters most, caring for patients.

I'm deeply grateful to our investors, partners, and customers for believing in our vision and execution. And by the time you read this, there will likely be more on that list — because we never stop pushing forward.


The Vision


XY.AI is a human-centered AI platform built for healthcare. Our agents are efficient, intuitive, and affordable.

We're taking on the digital chaos that burdens nurses, doctors, and administrators, turning it into a coherent, intelligent system that helps manage resources, sustain operations, and restore focus to patient care.

The result: less burnout, better care, and measurable outcomes.

It's a quiet revolution for one of the economy's most stressed-out sectors.


How It Works


After more than a decade of working at the intersection of AI and healthcare, I knew the latest innovations, built with the right security, privacy, and governance, could finally bring coherence to fragmented workflows.

Our AI agents explore the virtual environments of digital operations such as billing, claims processing, payment posting, scheduling, data entry, and error reconciliation, and more, making sense of disconnected systems and managing them through natural language interaction.

They don't just automate tasks. They reason, validate, and ensure compliance, from patient care to billing and appeals.



Who We Serve: The Long Tail of Healthcare


We're building for the small and mid-sized medical providers, the people in the most immediate need.

They're big enough to juggle multiple, conflicting systems, but not big enough to afford large IT teams or absorb burnout.

I call them the long tail of healthcare, the vast, fragmented majority of small and mid-sized providers, clinics, and practices that together deliver most of the care, yet operate without the infrastructure or scale of large health systems.

The future of healthcare innovation won't come only from big hospitals , it will come from these thousands of distributed nodes that form the real backbone of care. The long tail of healthcare is ready, and so am I.

We're seeing success with our customers within weeks, because we're solving real problems in a way that's easy to use, affordable, and scalable.



Why Now


We've been here before. I worked with my team before, building full-stack AI systems to improve clinical outcomes and reduce costs for healthcare stakeholders, patients, payers, providers, and pharma.

But Generative AI changed everything, how we explore systems, adapt, and interact with people. It gave us new tools to build something truly revolutionary: an AI-native healthcare platform.

Healthcare automation today is a tangle of disconnected apps, systems attacking themselves with no central intelligence. Those times are over.

These are huge data conductive problems and not humanly solvable that Generative AI loves. With XY.AI we're building the missing brain, an intelligent, secure, interoperable layer that restores flow, trust, and transparency across the ecosystem.


XY.AI Labs Team

Why We're Good At This


XY.AI is new, but our experience runs deep. We're AI-native yet grounded in traditional AI, with a deep understanding of healthcare's complexity and constraints.

Larger AI companies may have more capital, but they can't build smaller, domain-specific products fast enough. We can, and we are. Our early customer successes are just the beginning of a series of industry-shifting innovations.

We're obsessed with quality for efficiency, optimization for cost, and security for trust.

The long tail is now reachable. AI and automation can finally deliver enterprise-level intelligence at small-scale affordability.

That's democratization at its best, and it's what drives us every day.


Book a Demo

See how AI Agents can transform your operations

Why I'm Building for the Overlooked Majority of Healthcare

Why I'm Building for the Overlooked Majority of Healthcare

Sam De Brouwer

Sam De Brouwer

November 10, 2025

Reading Time6 mins

From Code to Care: How Zero-Cost Software Is Reshaping Healthcare

From Code to Care: How Zero-Cost Software Is Reshaping Healthcare

Sam De Brouwer

Sam De Brouwer

October 13, 2025

Reading Time8 mins

Our Browser Agent for Healthcare Automation

From Clicks to Care: Reinventing Healthcare Workflows with Our XY.AI Browser Agents

Scott Cressman

Scott Cressman

September 12, 2025

Reading Time5 mins

Tough conversations about success and failure in AI

Tough conversations about success and failure are not new in AI

Sam De Brouwer

Sam De Brouwer

August 28, 2025

Reading Time3 mins

9 Real-World Applications of AI Across Industries

9 Real-World Applications of AI Across Industries

XY.AI Labs Team

August 24, 2025

Reading Time10 mins

10 Benefits of Artificial Intelligence in Healthcare

10 Benefits of Artificial Intelligence in Healthcare

XY.AI Labs Team

August 23, 2025

Reading Time10 mins

Three Reports, One Message: Give Time Back to Care

Three Reports, One Message: Give Time Back to Care

XY.AI Labs Team

August 22, 2025

Reading Time2 mins

What Free Compute Signals About a Startup like XY.AI Labs?

What Free Compute Signals About a Startup like XY.AI Labs?

Sam De Brouwer

Sam De Brouwer

August 14, 2025

Reading Time4 mins

Latest Integrations Learnings

What We're Learning From Our Latest Integrations

Sam De Brouwer

Sam De Brouwer

July 31, 2025

Reading Time6 mins

Agentic AI as Healthcare OS

Is Agentic AI Becoming the New OS for Healthcare Operations?

Sam De Brouwer

Sam De Brouwer

July 10, 2025

Reading Time4 mins

Automated Healthcare Ops

9 AI Trends To Transform Healthcare and Medicine And Why They're Closer Than You Think

XY.AI Labs Team

June 10, 2025

Reading Time5 mins

RCM Automation in Healthcare

What I am Learning on the Front Lines of RCM in Healthcare - and Why We Can't Ignore Automation Any Longer

Sam De Brouwer

Sam De Brouwer

May 6, 2025

Reading Time8 mins

AI Agents in Healthcare Workflows

AI Agents in Healthcare: The Smart Workforce You Didn't Know You Could Have

Scott Cressman

Scott Cressman

April 17, 2025

Reading Time8 mins

AI Agents in Healthcare Workflows

15 Years at the Edge of AI and Healthcare - and Why Everything has Changed

Sam De Brouwer

Sam De Brouwer

March 24, 2025

Reading Time9 mins

Get started now

Check how easy and approachable our Al agents are to use within your existing workflows.

Get XY.AI Labs Updates